This logo and identity project for Tufts University Division of Student Diversity and Inclusion features an abstracted mark of an open hand, symbolizing a welcoming and inclusive nature. The bold and energetic color palette reflects the division’s commitment to embracing diversity and fostering an environment where individuals from all backgrounds feel valued. The identity is designed to be versatile, appearing across various merchandise items like shirts, tote bags, and mugs, ensuring the message of unity and inclusivity is communicated in both functional and engaging ways.